There are some obstacles to Cuban’s dream. ![]() ![]() A vertically integrated entertainment money extraction system, deep in the heart of Northeast Texas. Last year, Cuban spoke of his dreams for the future of the Mavs: a new arena (The current arena, American Airlines Center, is only a little more than twenty years old) that forms the center of a gigantic luxury gambling resort in the Dallas-Fort Worth metro area. But the owners who followed Cuban from tech into the league were as obscenely wealthy and enamored with their own intelligence. Once, Cuban was a symbol of excessive tech wealth’s entrance into the league, pumping cash and employing a newfangled analytic approach to turn the Dallas Mavericks, an ignoble afterthought, into a prestige franchise with a hot new stadium and training facility, a staging ground for the career of the mighty Dirk Nowitzki, and an NBA champion. As far as his fellow NBA owner plutocrats are concerned, Mark Cuban has been falling behind.
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